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Xiaomeisha attracts nearly 200,000 visitors during May Day holiday

From: Shenzhen Daily | Updated:2025-05-05

Xiaomeisha emerged as one of the most popular destinations during the past May Day holiday, drawing nearly 200,000 visitors, according to data released by local authorities.

Among the attractions, the Xiaomeisha Resort and Xiaomeisha Sea World welcomed more than 100,000 guests combined, setting a new record.

The spike in tourism is largely attributed to Xiaomeisha’s new tourism model, which combines interactive entertainment with coastal leisure activities. During the holiday period, the resort area rolled out a wide array of immersive experiences designed to appeal to young people and families alike.

The Xiaomeisha Resort offered a variety of hands-on activities, with interactive events proving especially popular among younger tourists. Evening concerts paired with a striking aurora-inspired light show became a major highlight and a popular spot for social media check-ins.

On the sporting front, the second Xiaomeisha Paddleboard Open was held during the holiday, alongside a “try-it” day that gave residents and tourists the chance to experience paddleboarding firsthand.

Meanwhile, Xiaomeisha Sea World introduced a unique blend of educational programs and pop-culture-themed activities. These efforts created engaging and diverse experiences that appealed strongly to both children and young adults.



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